GotFusion has put together this listing of SEO tools that you can use to examine how your web site stacks up in the real world of the web
Google has some very good tools that you should be using to find keywords to target
Google Webmaster Tools is one of the best. You will need to place a google webmaster tools meta tag in the head of your opening page and then add the URL of your web site to the list so google can crawl it and start keeping track of all the keyword searches and other helpful info
Google Analytics is a very useful tool to track site visitors. It is different from webmaster tools which tracks keywords.
Check Ranking in several Search Engines based on Keyword Search:
http://www.golexa.com/ Check placement, keywords, link popularity and compare other sites
Google Specific Rankings
http://www.googlerankings.com/ Check your ranking in Google
Compair your web site against other web sites for search engine saturation:
What a search spider sees on your page
Check Keyword Density on a page
Check your site for Link Popularity (how many other sites link to yours:
http://www.marketleap.com/publinkpop/ (also compares your sites popularity against 3 others)
http://www.websiteoptimization.com/services/analyze/ Analyze your page size and load time
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This page was written by and is maintained by turtle