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What are Search Engines and What are they searching for?

The Technology and ideology that drives search engine development is very simple.

  • Provide the most accurate and up to date information possible based on the search criteria entered by the user

As a web site designer you can not know what a user of a search engine will enter in their search box and as such it is difficult to have information that will be found.  Many search engine spiders (the robots that search the web to build the search engines database of search sites) place less emphasis on the META keywords and description than they used to. Some do not even display the site META description in its hits heading, instead taking a few words before and after the search match words.

The best way to get a high placement in a search engine is to write good site content, covering the subject in depth, and provide links out of your site to other relevant sites that cover the same subject. Read the information provided on the linked outside resources for more detailed information and tricks to place higher in the rankings

Search Engine submission URLs


You should check your sites ranking with various keywords on 20 different search engines at once by using this URL Webmaster tools Search Engine Ranker

Click this link to see what an indexing spider views when they visit your web site by placing your URL in the input box on this web site


Links to Sites Relevant to Search Engine Placement & Optimization

Google pages for Webmasters
Guidelines for web page content (from Yahoo)
Search engine Optimization
Listing, relevance, and rakning
Page ranking improvements
Site Optimization for Search Engines
Search Engine Tips at the Net Mechanic
Search Engine Placement by Optimization Nation
SEO Tips from Web Developers Journal

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